Assistance?
// June 2nd, 2007 // Media Miscue
Beware the hyphen…

Nothing too exciting, the regular man-complains-to-paper, company-responds-to-paper, paper-helps-kiss-and-make-up article. Short version, passenger leaves messages for airline, never got called back, airline apologises for lack of response, recommends that passengers should email for quick assistance. Seems like good advice, however, on closer inspection

Looks like ‘no frills’ doesn’t quite extend to all departments in Al Jazeera Airways! Hmmm… suddenly their cabin crew annoucements start to make sense…
Good evening ladies and gentlemen and thank you for flying with us today. If there is anything we can do to make your journey more pleasurable, do let us know. Please ensure that you are in an upright position. In a few moments we’ll be screening a safety video…






Had they left out the -istance part in that newspaper cutting, the message would be quite different….